Software product brochure samples

They typically come in a single sheet of paper that may be printed on one or both sides for short-lived promotions. But because flyers tend to have a shorter lifespan compared to most print formats, the use of durable materials is highly encouraged for longevity. Brochures, on the other hand, usually have multiple panels comprised of large chunks of texts. These are often used as reference materials for customers and employees to use during a pitch.

You can even use it to close a sale following a discussion with a prospective buyer. Keep in mind that conversions play an essential part in generating sales. Businesses can greatly benefit from a brochure because it helps showcase a product and highlight its specifications with clarity. Having a printed reading material in place can be useful for shoppers who are always on the go.

Although they both possess varying characteristics, brochures and flyers are important marketing tools that offer certain advantages to your campaign. Understanding what and when to use a specific print material is sure to benefit your business one way or another. Tips for Writing Effective Brochures Drawing the attention of prospective customers might seem easy with a charming layout, but what about the written content of your brochure?

The primary objective of a brochure is to get and keep customers through a convincing message. But writing a brochure requires more than just a good pitch, as you also need to make sure that what you say is relevant to what your readers are searching for. Get to know your readers. Good marketing means being customer-centered with your strategies.

Take the time to note down all the questions you hear from your customers to see what problems may be addressed in your collateral. Encourage further reading. The first thing a person will see from your brochure is its front cover. When you first launch a product, for example, you can use a thought-provoking statement that will raise a level of enthusiasm and excitement among readers. List down the benefits of your product. You can release a product with the most advanced features, but all that consumers would ever care about is how this product can be of benefit to them.

This is what sells a product to doubtful consumers. Keep it personal. While anyone can make use of your brochure, targeting a specific audience will be a smarter approach to employ.

Minimal Portfolio Brochure Template. Quality Corporativo Product Brochure. Fashion Brochure Template. Real Estate Brochure v2. Product Showcase Brochure Template. Cellular Design Product Brochure. Bulb Products Brochure Template. Domino Belle Ile Product Brochure. This type of social proof can be powerful when used in the right way.

You can emulate that feeling on your marketing brochure as well, just like Helvetic Brands did above with their client list. As a designer, you should try to make your brochure easy to navigate. But because the design is consistent on each page, they can learn about them in a few seconds. Icons are perfect for any kind of brochure, mainly because they stand out exceptionally well in a sea of written content.

In this marketing brochure example from Rabbixel Studio they use a simple icon to draw your eye to each section or point. I actually have started calling icons like this anchors because they give the text a place to hold onto. Think about how odd those paragraphs would look just floating away in negative space.

Additionally, each of those icons gives a little bit of context about each point is going to be about. Compared to some of my other roundups, like the presentation examples , this one was short and sweet. But we covered a ton of diverse marketing brochure examples and think these will help you create better visual content.

Just to recap, a few of the tips I think are most beneficial include:. If you want to learn more about creating a brochure, start with this guide , get some design inspiration and check out all our marketing brochure templates here!

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Add a useful map for your event or business Source The example from the previous tip was so well designed that I had to use it again! Use a contrasting color to highlight important info Source If you want something to stand out from the text around it, use a contrasting color to make it pop. Mix bold fonts with even bolder colors Source One of the biggest graphic design trends this year is the use of bold colors and fonts. Feature handwritten fonts and icons Source Handwritten fonts, icons, and illustrations have seen a huge increase in popularity lately.

Use important statistics or facts as focal points Source The first thing you probably saw in this marketing brochure template from Wunderpass was the large numbers or stats on each page. Reflect your company culture in your marketing brochure design Source An effective marketing brochure can be used to introduce a customer to your product, service, or even your company as a whole.

Use a simple list to quickly distill information Source One of the most popular infographic categories out there are list infographics , mainly because they are so easy to read and create.

Organize your brochure by numbering your sections Source Numbering your sections is an effective way to organize your content and help readers scan for information. Feature pictures of people from your company or your community Source In , people are looking for genuine connections with brands.